In 2006, on a trip to the Jersey Shore, we realized we had forgotten the kids flip flops and went to the local surf shop to pick up a couple of pairs. My son came across a pair of those funny looking shoes that everyone was talking about and asked if he could get them instead. We bought 3 pairs. Later on the beach, I became fascinated with the lightweight material and feel of their new shoes. My husband and I played with the shoes all day talking about how cool they were. It was then we had our AHA! moment. THIS is what a beach bag should be made of!
After a long day at the beach, we went back to the beach house and I took out a pad and started drawing. Miraculously, having no drawing ability, I was able to sketch out in my first attempt almost the exact bag you see today. We wanted to see what a bag of that size would look like but couldn't imagine how to make it. As a Controller for a commercial real estate lender and a husband who is a Police Officer, neither one of us had any idea on what to do next. I wandered around a local craft store looking for something that I could use to attempt making a sample. I came across some big foam sheets and thought maybe I could make something of them. I went home, cut them up, made holes, sewed the sides together and voila, the bogg™ bag was born!
In early 2007 we reached out to a patent attorney to secure a patent with drawings and a large yellow foam sample in hand. While in the early stages of the patent, we came up with the accessory bags to hold money, phones, keys, books, etc. After reading several books, searching endless articles on line, and speaking with anyone we could, we decided the next step was to get a bag made. We knew it would be hard but we determined to see a real life bogg™ ! A year later, after developing a mold, we had a bogg™ to show the world - we still use that same bogg™ every year on the beach. It was then we hit the ground running, talking with everyone that would listen. Everyone had great advice and offered many opinions, and we listened to every one of them. In 2010 we placed our first order for 350 bags in 5 colors. This was a HUGE step. Samples in hand we approached our first store, a local super fun boutique. Since I had read so many books that said "don't be discouraged with your first couple of nos", I was terrified, but they loved bogg™ and placed an order on the spot. That was in April of 2011 and they have since placed several orders. People have expressed their love for the bogg™ , not only as the best beach bag, but the best everything bag! Other stores also carry bogg™ and look forward to our future products. I promise there will be many more to come!
My husband, my two sons and I share our love of the beach and bogg™ with you always!